The starting point for the design of Planmed Nuance Excel was user-oriented. The mammography system is a combination of latest imaging technology, high-end design, and comfort of use. The design of the system enables the user to define all the settings for the screening procedure while standing next to the patient, thus easing the often unpleasant procedure. “The various innovative and practical details, choice of material and the unified design reduce the uncomfortable feeling the patient might experience during the screening procedure”, describes Tapio Laukkanen, Planmed’s Industrial Designer. The prize jury evaluates the entries with regard to usability, responsibility and business aspects. The success in the competition was based on the core values of design, such as aesthetic properties, suitability to the visual environment and the way in which a product communicates the desired values. The organising bodies of the Fennia Prize design competition are Design Forum Finland and the Fennia Group. The purpose of the Fennia Prize is to support the manufacture of high-standard products and the quality of services to promote the competitiveness and internationalisation of industry. The objective is to present well-designed products and to encourage firms and companies to apply design in a comprehensive and interactive manner in product development, manufacturing, and the corporate image. More information about the contest including the winners can be found at www.designforum.fi.
For further information, please contact
Mr Vesa Mattila, Vice President, Planmed Oy
tel. +358 20 7795 301
vesa.mattila@planmed.com
Planmed and Planmeca Group
Planmed Oy develops, manufactures, and markets advanced imaging equipment and accessories allowing early detection of breast cancer. The product range covers digital and analogue mammography units, mobile mammography units, stereotactic biopsy devices, and breast positioning systems. Planmed Oy exports more than 98% of its mammography equipment to over 70 countries worldwide. The principal markets are Europe, Japan, Oceania as well as North and Latin America where the company has considerable market shares. Planmed Oy is part of the Finland-based Planmeca Group that manufactures and markets advanced products for the medical and the dental field. The Group currently employs approximately 2,300 people worldwide and expects a turnover of EUR 600 million in 2009.
www.planmed.com
www.planmeca.com Fennia Prize
www.designforum.fi
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